My Walls Home Design.
My Walls Home Design.
My Walls Home Design.
Year
2024
Year
2024
Year
2024
Type
Brand / Strategy / Digital
Type
Brand / Strategy / Digital
Type
Brand / Strategy / Digital
Timeframe
Still Client
Timeframe
Still Client
Timeframe
Still Client
Overview
Overview
Overview
A premium interior design brand invited us to redefine their identity and build a digital presence that reflects the elegance and exclusivity of their work.
The goal was to create a refined and timeless experience — both visually and strategically. Through positioning, design, and content, we brought their vision to life in a way that felt cohesive, luxurious, and built for long-term growth.
A premium interior design brand invited us to redefine their identity and build a digital presence that reflects the elegance and exclusivity of their work.
The goal was to create a refined and timeless experience — both visually and strategically. Through positioning, design, and content, we brought their vision to life in a way that felt cohesive, luxurious, and built for long-term growth.
A premium interior design brand invited us to redefine their identity and build a digital presence that reflects the elegance and exclusivity of their work.
The goal was to create a refined and timeless experience — both visually and strategically. Through positioning, design, and content, we brought their vision to life in a way that felt cohesive, luxurious, and built for long-term growth.
/01
/01
/01
Challenge
Challenge
Challenge
Despite having exceptional products and craftsmanship, the brand lacked a unified digital identity and clear positioning for the U.S. market. Their presence was scattered across platforms without consistency in tone, visuals, or SEO alignment.
The challenge was to transform their offline authority into an online presence that communicated trust, exclusivity, and sophistication to a discerning audience.
Despite having exceptional products and craftsmanship, the brand lacked a unified digital identity and clear positioning for the U.S. market. Their presence was scattered across platforms without consistency in tone, visuals, or SEO alignment.
The challenge was to transform their offline authority into an online presence that communicated trust, exclusivity, and sophistication to a discerning audience.
Despite having exceptional products and craftsmanship, the brand lacked a unified digital identity and clear positioning for the U.S. market. Their presence was scattered across platforms without consistency in tone, visuals, or SEO alignment.
The challenge was to transform their offline authority into an online presence that communicated trust, exclusivity, and sophistication to a discerning audience.
/02
/02
/02
Approach
Approach
Approach
We started by clarifying the brand’s voice — merging refinement with accessibility. From there, we developed a visual identity anchored in timeless typography, subtle color palettes, and a premium tone of voice.
We designed a digital ecosystem that highlighted craftsmanship and exclusivity: from curated social media storytelling to a refined website structure optimized for search and conversion. Every detail was tested and refined to ensure alignment with the expectations of Florida’s high-end clientele.
We started by clarifying the brand’s voice — merging refinement with accessibility. From there, we developed a visual identity anchored in timeless typography, subtle color palettes, and a premium tone of voice.
We designed a digital ecosystem that highlighted craftsmanship and exclusivity: from curated social media storytelling to a refined website structure optimized for search and conversion. Every detail was tested and refined to ensure alignment with the expectations of Florida’s high-end clientele.
We started by clarifying the brand’s voice — merging refinement with accessibility. From there, we developed a visual identity anchored in timeless typography, subtle color palettes, and a premium tone of voice.
We designed a digital ecosystem that highlighted craftsmanship and exclusivity: from curated social media storytelling to a refined website structure optimized for search and conversion. Every detail was tested and refined to ensure alignment with the expectations of Florida’s high-end clientele.
/03
/03
/03
Results
Results
Results
Our work strengthened the brand’s authority, increased engagement across platforms, and positioned My Walls as a direct competitor to top-tier window treatment companies.
Our work strengthened the brand’s authority, increased engagement across platforms, and positioned My Walls as a direct competitor to top-tier window treatment companies.
Our work strengthened the brand’s authority, increased engagement across platforms, and positioned My Walls as a direct competitor to top-tier window treatment companies.
Increase customers
+42%
+42%
Growth in social media engagement
+76%
+76%
/04
/04
/04
This project was about translating craftsmanship into strategy — creating a clear, refined brand and digital experience that elevates My Walls Home Design to the same level of excellence as their products. The result reflects their values and supports their expansion in the competitive luxury design market of Florida.
This project was about translating craftsmanship into strategy — creating a clear, refined brand and digital experience that elevates My Walls Home Design to the same level of excellence as their products. The result reflects their values and supports their expansion in the competitive luxury design market of Florida.
This project was about translating craftsmanship into strategy — creating a clear, refined brand and digital experience that elevates My Walls Home Design to the same level of excellence as their products. The result reflects their values and supports their expansion in the competitive luxury design market of Florida.
Creative Direction and Visual Design
Luiza Castro
Digital Strategy and Web development
Eduardo Castro
Ads Manager
James G.
Creative Direction and Visual Design
Luiza Castro
Digital Strategy and Web development
Eduardo Castro
Ads Manager
James G.
Creative Direction and Visual Design
Luiza Castro
Digital Strategy and Web development
Eduardo Castro
Ads Manager
James G.
Digital / Creative Direction
Third Light Project
The creative minds behind Third Light Project wanted a digital space as bold as their art. We led the full digital creative direction — developing a unique visual language that combines sharp layouts with immersive fullscreen galleries.
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