Peregrinus Card Game.
Peregrinus Card Game.
Peregrinus Card Game.
Year
2025
Year
2025
Year
2025
Type
Visual Identity. Digital Strategy.
Type
Visual Identity. Digital Strategy.
Type
Visual Identity. Digital Strategy.
Timeframe
Still Client
Timeframe
Still Client
Timeframe
Still Client
Overview
Overview
Overview
A visionary team approached us to help shape the identity of a Catholic card game designed to inspire, teach, and entertain.
The goal was to create a compelling and enduring experience — visually, narratively, and digitally. Through storytelling, illustration, and digital strategy, we transformed their concept into a polished brand ready to reach families and communities.
A visionary team approached us to help shape the identity of a Catholic card game designed to inspire, teach, and entertain.
The goal was to create a compelling and enduring experience — visually, narratively, and digitally. Through storytelling, illustration, and digital strategy, we transformed their concept into a polished brand ready to reach families and communities.
A visionary team approached us to help shape the identity of a Catholic card game designed to inspire, teach, and entertain.
The goal was to create a compelling and enduring experience — visually, narratively, and digitally. Through storytelling, illustration, and digital strategy, we transformed their concept into a polished brand ready to reach families and communities.
/01
/01
/01
Challenge
Challenge
Challenge
Although the idea was strong and unique, the brand lacked a cohesive identity and professional positioning to reach the broader market. The project needed clarity in tone, visuals, and digital strategy to appeal simultaneously to children, parents, catechists, and collectors.
The challenge was to balance entertainment with authenticity, creating a product that was visually exciting while remaining faithful to Catholic tradition.
Although the idea was strong and unique, the brand lacked a cohesive identity and professional positioning to reach the broader market. The project needed clarity in tone, visuals, and digital strategy to appeal simultaneously to children, parents, catechists, and collectors.
The challenge was to balance entertainment with authenticity, creating a product that was visually exciting while remaining faithful to Catholic tradition.
Although the idea was strong and unique, the brand lacked a cohesive identity and professional positioning to reach the broader market. The project needed clarity in tone, visuals, and digital strategy to appeal simultaneously to children, parents, catechists, and collectors.
The challenge was to balance entertainment with authenticity, creating a product that was visually exciting while remaining faithful to Catholic tradition.
/02
/02
/02
Approach
Approach
Approach
We began by refining the brand story — highlighting its roots in Catholic faith and its modern card game mechanics. From there, we built a visual universe with collectible-style illustrations, strong typography, and cinematic storytelling.
Digitally, we crafted strategies for social media, paid traffic, and community engagement, ensuring the brand connected emotionally with its audience. Every detail, from copywriting to packaging, was aligned to build curiosity, trust, and long-term loyalty.
We began by refining the brand story — highlighting its roots in Catholic faith and its modern card game mechanics. From there, we built a visual universe with collectible-style illustrations, strong typography, and cinematic storytelling.
Digitally, we crafted strategies for social media, paid traffic, and community engagement, ensuring the brand connected emotionally with its audience. Every detail, from copywriting to packaging, was aligned to build curiosity, trust, and long-term loyalty.
We began by refining the brand story — highlighting its roots in Catholic faith and its modern card game mechanics. From there, we built a visual universe with collectible-style illustrations, strong typography, and cinematic storytelling.
Digitally, we crafted strategies for social media, paid traffic, and community engagement, ensuring the brand connected emotionally with its audience. Every detail, from copywriting to packaging, was aligned to build curiosity, trust, and long-term loyalty.
/03
/03
/03
Results
Results
Results
The brand now has a solid identity, a consistent digital presence, and a clear roadmap for growth. Early campaigns generated excitement, boosted pre-sales, and established Peregrinus as a one-of-a-kind project in its niche.
The brand now has a solid identity, a consistent digital presence, and a clear roadmap for growth. Early campaigns generated excitement, boosted pre-sales, and established Peregrinus as a one-of-a-kind project in its niche.
The brand now has a solid identity, a consistent digital presence, and a clear roadmap for growth. Early campaigns generated excitement, boosted pre-sales, and established Peregrinus as a one-of-a-kind project in its niche.
Increased pre-order sales during campaign launches
+75%
+75%
Growth in social media engagement and reach
+120%
+120%
/04
/04
/04
This project was about transforming vision into reality — creating a brand and digital ecosystem that amplifies Peregrinus’ message while making it appealing, collectible, and impactful for families.
This project was about transforming vision into reality — creating a brand and digital ecosystem that amplifies Peregrinus’ message while making it appealing, collectible, and impactful for families.
This project was about transforming vision into reality — creating a brand and digital ecosystem that amplifies Peregrinus’ message while making it appealing, collectible, and impactful for families.
Creative Direction
Luiza Castro
Visual Design
Jessica W.
Development
Eduardo Castro
Creative Direction
Luiza Castro
Visual Design
Jessica W.
Development
Eduardo Castro
Creative Direction
Luiza Castro
Visual Design
Jessica W.
Development
Eduardo Castro
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