ProExpand Immigration Consultancy.
ProExpand Immigration Consultancy.
ProExpand Immigration Consultancy.
Year
2025
Year
2025
Year
2025
Type
Ads / Social Media
Type
Ads / Social Media
Type
Ads / Social Media
Timeframe
Still Client
Timeframe
Still Client
Timeframe
Still Client
Overview
Overview
Overview
A consultancy specializing in U.S. visas and immigration law sought our help to build a digital presence that balanced authority, empathy, and performance.
The goal was to create a brand identity and strategy that connected emotionally with families and professionals while clearly communicating credibility in a highly regulated industry.
A consultancy specializing in U.S. visas and immigration law sought our help to build a digital presence that balanced authority, empathy, and performance.
The goal was to create a brand identity and strategy that connected emotionally with families and professionals while clearly communicating credibility in a highly regulated industry.
A consultancy specializing in U.S. visas and immigration law sought our help to build a digital presence that balanced authority, empathy, and performance.
The goal was to create a brand identity and strategy that connected emotionally with families and professionals while clearly communicating credibility in a highly regulated industry.
/01
/01
/01
Challenge
Challenge
Challenge
The immigration market is saturated with promises, and many players lack credibility. ProExpand needed a distinctive positioning — trustworthy yet approachable — that would resonate with qualified Brazilian clients looking to move to the U.S. or Canada.
The challenge was to differentiate them from larger, established competitors, and to create campaigns that built trust quickly while generating consistent leads.
The immigration market is saturated with promises, and many players lack credibility. ProExpand needed a distinctive positioning — trustworthy yet approachable — that would resonate with qualified Brazilian clients looking to move to the U.S. or Canada.
The challenge was to differentiate them from larger, established competitors, and to create campaigns that built trust quickly while generating consistent leads.
The immigration market is saturated with promises, and many players lack credibility. ProExpand needed a distinctive positioning — trustworthy yet approachable — that would resonate with qualified Brazilian clients looking to move to the U.S. or Canada.
The challenge was to differentiate them from larger, established competitors, and to create campaigns that built trust quickly while generating consistent leads.
/02
/02
/02
Approach
Approach
Approach
We crafted a new visual identity anchored in the Panda mascot — a unique brand symbol blending empathy, relatability, and memorability.
From there, we designed a multi-channel digital strategy:
Branding and storytelling that humanized the process.
Content calendar with educational, interactive, and conversion-focused posts.
Paid traffic campaigns optimized for high-quality lead generation.
SEO and social proof integration to strengthen long-term authority.
Every asset was developed to communicate clarity, professionalism, and emotional connection.
We crafted a new visual identity anchored in the Panda mascot — a unique brand symbol blending empathy, relatability, and memorability.
From there, we designed a multi-channel digital strategy:
Branding and storytelling that humanized the process.
Content calendar with educational, interactive, and conversion-focused posts.
Paid traffic campaigns optimized for high-quality lead generation.
SEO and social proof integration to strengthen long-term authority.
Every asset was developed to communicate clarity, professionalism, and emotional connection.
We crafted a new visual identity anchored in the Panda mascot — a unique brand symbol blending empathy, relatability, and memorability.
From there, we designed a multi-channel digital strategy:
Branding and storytelling that humanized the process.
Content calendar with educational, interactive, and conversion-focused posts.
Paid traffic campaigns optimized for high-quality lead generation.
SEO and social proof integration to strengthen long-term authority.
Every asset was developed to communicate clarity, professionalism, and emotional connection.
/03
/03
/03
Results
Results
Results
Our strategy positioned ProExpand as an authority in immigration consultancy, while making their content highly engaging and relatable. Campaigns delivered consistent, qualified leads and built a strong community around the brand.
Our strategy positioned ProExpand as an authority in immigration consultancy, while making their content highly engaging and relatable. Campaigns delivered consistent, qualified leads and built a strong community around the brand.
Our strategy positioned ProExpand as an authority in immigration consultancy, while making their content highly engaging and relatable. Campaigns delivered consistent, qualified leads and built a strong community around the brand.
Lead generation growth (qualified prospects)
+67%
+67%
Increase in social engagement (followers + interactions)
+82%
+82%
/04
/04
/04
This project was about building trust through creativity — blending solid digital strategy with a brand identity that stands out in a crowded, skeptical market.
This project was about building trust through creativity — blending solid digital strategy with a brand identity that stands out in a crowded, skeptical market.
This project was about building trust through creativity — blending solid digital strategy with a brand identity that stands out in a crowded, skeptical market.
Creative Direction
Luiza Castro
Visual Design
Jessica W.
Performance & Copy Strategy
Eduardo Castro
Creative Direction
Luiza Castro
Visual Design
Jessica W.
Performance & Copy Strategy
Eduardo Castro
Creative Direction
Luiza Castro
Visual Design
Jessica W.
Performance & Copy Strategy
Eduardo Castro
Visual Identity. Digital Strategy.
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